#brand growth

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#brand-growth
Marketing tech
fromAdweek
4 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
Marketing tech
fromThe Drum
4 months ago

This media agency wants to help brands raise cash (then help them spend it)

MNC is shifting its approach to remain competitive and relevant in the evolving marketing landscape.
Marketing tech
fromDigiday
2 months ago

Pitch deck: Amazon instructs advertisers to spend amid Trump's tariff turmoil

Marketers should maintain ad spending during economic downturns, as Amazon suggests leveraging ads for long-term brand growth.
Consumer confidence is falling, mirroring trends from previous economic challenges.
Marketing tech
fromThe Drum
1 month ago

Hype barometer: Are retail media hopes an 'unattainable mirage' or shopping's savior?

Retail media requires a holistic approach to truly meet brand expectations and drive growth.
Marketing tech
fromAdweek
4 months ago

New Research Reveals 3 Insights Shaping CTV Media Buys

CTV is increasingly recognized for brand growth, yet many marketers still view it as a performance marketing tool.
Marketing tech
fromThe Drum
4 months ago

This media agency wants to help brands raise cash (then help them spend it)

MNC is shifting its approach to remain competitive and relevant in the evolving marketing landscape.
Marketing tech
fromDigiday
2 months ago

Pitch deck: Amazon instructs advertisers to spend amid Trump's tariff turmoil

Marketers should maintain ad spending during economic downturns, as Amazon suggests leveraging ads for long-term brand growth.
Consumer confidence is falling, mirroring trends from previous economic challenges.
Marketing tech
fromThe Drum
1 month ago

Hype barometer: Are retail media hopes an 'unattainable mirage' or shopping's savior?

Retail media requires a holistic approach to truly meet brand expectations and drive growth.
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